Representation of Women in History Essay

Throughout American history, women have been the backbone of the boorish, giveing at taking care of their families, and the country itself. The recognition of this is shown by the different repre directations of America in a female context. Whether as a insolent young Native American princess who has wronged her British mother, or as roman goddess Columbia in her long, flowing white robes. The major change in the way America was doed pictori whollyy was brought about by Phillis Wheatley in 1775, when she sent her poem to George Washington describing America as a goddess called Columbia. The people at the time were quick to identify with this new interpretation as they wanted to outgo themselves from the negative British images of America as a Native American woman who was young and disobeying of her parental figure. Also at that time, colonists were thinking of America as a place of self-knowledge and exploration, creating libraries and other places of study, complete with mock Roman architecture that enforced the feeling of the new Rome, and they liked the fact that Columbia was shown as a Roman goddess of sorts. When looking at the differences in the print by Edward cutthroat and the print dated 1866, there can be seen a change from Savages peaceful looking goddess Columbia, and then the armed fighting women that are in the 1866 picture. The earlier picture dated as 1796 shows Liberty wearing a wreath of flowers around her, offering a cup to an eagle and surrounded by billowing clouds and showing her upfront, away from any violence. The latter drawing from 1866 shows deuce-ace women, two holding the flag pole, and one with a sword still fighting, surrounded by people. This picture comes at the end of the Revolution era, and depicts Americas fighting spirit which has emerged from the battle. When looking at the example of the Eighteenth century book, Charlotte Temple by Susanna Rowson, the influence of the Columbian ideal can be shown by the book being of the seduction genre, which was very popular in that era. This type of story touched many in the nation, as people related their torture about how they stood after going against Britain to the seduction of a young female who was brought the new land, and then tricked into getting pregnant, only to be left to die on her own. Many wondered would America suffer that same fate as the seduced young woman, or would the country triumph as the new goddess, Columbia. It is no surprise that during such a perilous time in history that people were drawn to these seduction genre stories to the point of believing in their hearts that Rowsons work was non-fiction, which is wasnt. The recent 2005 portrait of Sacajawea is a new drawing on a golden dollar coin. She is shown as looking back, her hair drawn back, and having her son, Jean Baptiste strapped to her. This representation of her is striking with her large, dark eyes, and her true Native American features which are very pronounced and st unning. In earlier representations of Native American women, the facial features are all very close to what the features of drawings of white women at the time. These earlier images were closer to the facial likeness of early pictures of Columbia. The United States mint clearly made this coin to represent the anniversary of the Lewis and Clark expedition, dated 1804. The recent golden dollar was dated 2005, which means that it was conceived of and based on a 2004 date, exactly 200 years apart. The coin is withal meant to commemorate the Native American people themselves in history. The representation of Columbia in American history can be seen as the evolution of the country itself. As society grew, and the perception of what it meant to be an American changed, the figures of women changed with it. The spirit of Columbia is equated with the spirit of our nation, and the artistry used to show that spirit in female approach pattern is still being used today, represented by the Sacaj awea coin, celebrating the community ideal of what is is to be American.

Summary on My Sisters Keeper

SUMMARY. This book starts off with the main character Anna Fitzgerald selling a prized possession that her mother gave her. After discharge home she goes to an attorneys office, Campbell Alexander is the attorney Anna picks to hire to sue her parent for the right to her own body. She explains that the only reason she was born was to be Kates donor. Kate, her sister, is in the end stages of kidney failure, and Anna wants to file the lawsuit so she wont sacrifice to donate a kidney to Kate. Campbell, who has a service dog but ever gives a sarcastic explanation whenever well-nighone asks why, agrees to represent Anna for free.When Annas mother Sara receives the papers for the lawsuit, she becomes furious with Anna. Sara cant understand why Anna would want to do this to her sister, as she hasnt had any problem with donating to her sister before. Annas father however can understand both side of this lawsuit recognizes that she would not have brought a lawsuit unless she was genuinely un blissful. When they realize that they will need a lawyer, Annas mother who is a lawyer, decides to be the lawyer representing the opposing side, not mentation the subject area will go far and thinks she will be able to get Anna to drop the case.The judge that will be dealing with Annas case is Judge Desalvo. She appoints a guardian ad litem for Anna, Julia Romano her job is to objectively decide the best interests of the minor child. passim all of these events, Jesse has been setting different abandoned buildings on fire. Jesse acts like a delinquent in other ways as well, such as drinking alcohol, but much of this behaviour is coming from his feelings of existence ignored by his parents. Then Brian, their father, finds out that Jesse was the one who has been setting all the recent fires that he and his men have been putting out.When Brian faces up to Jesse and asks him about it, Jesse admits that he feels immense guilt due to the fact he wasnt a donor match for Kate. Kate be comes atrociously ill and is hospitalized. Their Doctor Dr. Chance says she will die at bottom a week. Anna refuses to change her mind about the case. At the hearing, Sara decides she will represent herself and Brian. As a result, Brian takes Anna to stay with him at the fire station to give Anna some distance from Sara. He believes if they remain in the same house together, Anna may unwillingly give in to her mothers wish that she donate her kidney.Throughout the trial and book, Sara realizes where she went wrong in some aspects of her parenting. Though she is frustrated at what Anna is doing, she never hates her or stops loving her for it. At the trial, Sara and Campbell question witnesses including the doctors familiar with Kates medical condition and history. Reluctantly Anna goes to the stand to tell her side of the story, during this Jesse as her brother getting annoyed at people blaming her, shouts to her to just tell the truth. She thusly admits that she only filed the la wsuit because Kate told her to.Then just as she says that Campbell has an epileptic seizure and collapses. When his seizure ends, he admits he has been having seizures ever since a car accident in high school. He also explains that the seizures are the reason he has a service dog, which can tell when another seizure is coming on. Then Anna goes tail to the stand and explains When Anna first found out that Kate needed her for a kidney transplant, she was going to do it and didnt mind. But, Kate convinced her not to. Turns out, she didnt want to go through with the military operation she was tired of being sick and waiting to die.She knew shed die without the transplant, but she just couldnt go through it all. It was Kate who convinced Anna to get a lawyer. Anna also admits that while she loves her sister, spark of her wanted Kate to die, too, so that she could have more freedom with her life. The trial ends with Judge Desalvo ruling in Annas favour and that Campbell has medical at torney over her. Everyone was happy that the case was over, and no one was mad at Anna for doing what she did. A sad twist of fate then happens. On the way to the hospital, Campbell and Anna get into a serious car accident as the car was struck by a truck.Campbell makes it out okay, but Anna is left brain dead. Everyone is wounded with rue, especially Sara who had always been supply out the death of her other daughter, Kate. Then doctors ask about an organ donation. Campbell, being the medical attorney for Anna, Campbell tells the doctors to give Annas kidney to Kate. Kate narrates the epilogue, set in 2010. She discusses the grief her family went through after Annas death, and the fact that she blames herself. She knows, however, that she will always carry Anna with her.

Integrative Network Design Project Essay

The redesign for Kudler comely Foods has covered the topology and standards and has specify the architecture, protocols, and strategies it entrust employ. Now security system is the issue that needs to be reviewed. The most important aspect of some(prenominal) communications platform is that it is secure. This paper go out discuss the security of the communicate and the details of the hardw ar choices that will be used in it. tribute Hardw atomic number 18 and SoftwareBetween every interlocking and the removed host of threats there is a first line of defense. For almost every network this will be a firewall. A firewall can be both hardware and software and is usually a faction of the two. A firewall creates a barrier between networks. Any outside computer or client essential pass through the firewall to access the network or its resources. Only a computer or governance that has proper access can easily access a network protected by a properly configured firewall. Though it is not infallible, a firewall is the first and perhaps best means of security available to a network.The Kudler Fine Foods network will have firewalls installed and configured at each location. These firewalls will be designed to allow access from authenticated users inside the network. Communication outside of the network should be minimal and not available from unauthenticated sources. Customers do have the ability to access certain account selective information from the Kudler Fine Foods website. These accounts allow them an authenticated login to the webserver which can access the firewall and the specific account information behind it. Customers themselves do not have access to the network or its files.A truly secure network does not rely on a firewall alone. Individual devices still require their own security measures installed on them. The method acting of having each end user device be responsible for its own security is called Endpoint Security and many current forms of security systems use this ideology.Third party software can be installed that handles the substantial depot security of the device. The important point is that each device has current software that protects against intrusion, viruses, and malware. Devices on the Kudler Fine Foods network will be installed with an application suite that will suit all of these needs. In access to antivirus and antimalware software every device should have appropriate encryption.LAN vs WANA local cranial orbit network (LAN) is the most basic form of network however the word local can be subjective. A local network can mean a small network in a home, or a business network covering several buildings on a city block. LANs are relatively fast, compact, and when configured correctly, have few errors or problems. The hardware needed to build an LAN is mend up on OSI levels 1 and 2 and include devices like switches, bridges, hubs, and repeaters.Wide area networks (WAN) are involved networks that span l arge geographical areas. The most commonly known WAN is the Internet. WANs tend to be laggard in speed, highly complex, and intolerant of system problems. Because of the multitude of connections on a WAN, even a simplex down can create problems across the network.Fundamental Network HardwareAll networks, whether local or larger, are built on the same types of hardware. Most of these systems are using Ethernet technology to connect them. Ethernet cabling uses twist pair cabling to transmit data and connect devices with a universal technology. Networks use a system of routers, hubs, and switches connected by Ethernet cable. Routers are gate agencys between networks these are frequently combined with other devices like a modem. Hubs create a connection point between sections of a network.Hubs function by relay raceing frames received to all clients. Hubs are dummy technology in that they do not analyze the frames coming to them and do not relay them specifically to the intended re cipient. Instead they transmit any received frame to all clients connected to them. This is a quick, cheap way of ensuring data is transmitted, but it does create large amounts of extra network traffic.A smarter and more(prenominal) expensive piece of equipment contemporary to the hub is the switch. A switch does the same function as the hub but is smarter than a hub. While hubs simply repeat their information to all clients, switches scan the frames that come to them and determine the recipient address. This way the switch can forward the frame to the proper client without tying up more network resources than necessary.ConclusionThe Kudler Fine Foods network upgrade will be constructed on Ethernet technology, just as it is now. The essential construct will involve use of these hardware technologies and will include switches and routers. The three buildings are in different cities, so they will each have their own local networks. Each network has a connection to the other networks so they are connected by a wide area network at the same time. The devices at each location will be responsible for their own endpoint protection while each local network will be protected by a firewall.

Family Life During Civil War Essay

As a pivotal point in our nations tarradiddle, the courteous fight holds a special fascination in the land and minds of the American people. It was a war all told fought by Americans, often dividing families and in time br others against brothers. The American civil war was unfor progress totable. It was fought between the United States of America and the grey slave states of the nearly formed hench manhood state of America under Jefferson Davis. The civilian War do really a tragic long lasting effect on a family unit of that period. During urbane War, families on both sides of the war had to bear a perturb of personal loss. Husbands and fathers and sons died not in hundreds entirely in thousands of numbers in both the North and South and many of them returned home either incapacitate or wounded manner. So many men not precisely injured physically however due to their wartime experiences, they had suffered more emotionally also. This effected their already burdened str uggling families more. This way, the families had suffered with physical and psychological pain a lot. Also the families were divided during Civil war.The only bread winner of any family may be a father or husband or an elder son had to go far finish the home. So in those families, especially middle class, wives and flummoxs had to work in the home and also out of the home. They were the only to take care about every aspects of the family including children. And for this they were not much trained. This situation for city women was much more difficult (.netplaces.com). The painting from the article of war sprits at home by Lily Martin Spencer shows that she herself is sitting in the kitchen with her children and a servant. Lacking an adult male figure, the painting reflects the absence of men in the home during this period in American history. The painting from the article of war sprits at home by Lily Martin Spencer shows that she herself is sitting in the kitchen with her child ren and a servant. Lacking an adult male figure, the painting reflects the absence of men in the home during this period in American history.Northern families lost a great many loved hotshots over the course of war and experienced their share of problems and grief, still south-centralern families suffered far more. Many southern towns and cities were destroyed and the disturb on the confederate civilian population was enormous in all eras (netplace.com). Most people and families in the south led the pastoral life, organized around agricultural activities. Many people in south had no slaves or very few, so all the man does physical labor. Due to war, families lost their able-bodied man, which had changed the correspond of family that women had to do all the work in the house and farms to keep farms functioning with the other works much(prenominal) as cleaning, making and fixing cloths, and raising the children (civilwar.org). As war went on, people also started suffering from h unger.With confederate troops, to feed and burning all the remaining food, combined with the lack of available rail transportation which was be use by war efforts. They also suffered from the lack of good enoughs as all the industries and factories were busy preparing the goods for civil war. As many men and sons were forced to leave their house they were not able to concentrate in the war. handwritten letters were the main form of communication between soldiers and their relatives during civil war. Soldiers became desperate to hear from their families and for news from home. They even gladly read each others letters just to hear about well-known(prenominal) places and everyday situations anything to take their mind off the war and their struggles. Robert T. Tallman, wrote to William brownish, with an interesting suggestion as a realistic means to encourage more communication (ozarkscivilwar.org). I have not had a letter for both weeks what is our folks doing. tell them I am d ead and maybe they will send for my bounty and wages, and I will hear from them that way if no other.( Robert T. Tallman letter to William Brown February 11, 1865).Civil war had the same impact on northern families. White families in Virginia first confronted the wars impact with the enlistments of their male kin. To reserve food and protect families, men were pulled away from their loved ones to serve in the confederate army. As one Virginia solider put his duty in the war encompassed the defense of our country, our liberty and the protection of our parent, wives, children, and all that is dear to a man (encylopediavirginia.org). 50 percent of the male enlisted from Virginia tried to help both families and the confederacy. But it was of no use. Wives, daughters, sisters, and other female kin assumed much of the work normally pursued by men- managing plantation, harvesting crops, rail business. This pres surely took toll on women. We felt like clinging to Walter and holding him b ack, wrote one Virginia woman in reaction to a family members enlistment. I was sick of war, sick of the butchery, the anguish (encylopediavirginia.org).Virginia Civilians After a BattleOften soldiers tries to maintain their role in family through home letters, but their correspondence turn out an imperfect surrogate when the mail, disrupted by war, was slow in coming. Some women also tried to roleplay their men home by filing petition with the confederate secretary of war for a mans exemption, or by urging a soldier to desert the army, which were often unsuccessful and so the women has to wait for her man until the war end or sometimes she never gets to see him. These lines from the letter were include in the Civil War diary of Samuel Bennett, a Daviess County native who fought for the Union Army. In it, Bennetts mother expresses her worries about his welfare.Wilson I dreamed last night that you had come home you may be sure that I was sorry when I waked and found it was a dere d ream Wilson the crop is in tolerable good order you father commensed mowing yesterday and Amas thought he could mow and your father concluded that he capacity to get it he does very well Wilson we will get your janes today and if you want a bridge of everyday pants I want you to let me know and I will make them and let them if we get to come and if not I will send them I hope we will get to come yet I must bring my broken lines to a close by saing I hope that it will not bee long till we see each others face Write as soon as this comes to hand I remain your devoted and loving mother untill death(ket.org). policy-making divisions sometimes compounded the separation experienced by families. Regions with high unionist concentrations, witnessed the division of house members against each other-pitting father against son, husband against wife, and sometimes brother against brother. John fee wrote in his autobiography that The next aurora just as I was about starting back to my home, m y father said to me, Julett is here on my premises, and I will sell her before sundown if I can. I turned to him and said, Father, I am now that womans only guardian.. yet if you sell that woman, I will impeach you for so doing, as sure as you are a man.(ket.org)Civil war had made a enormous effect on the family life. Many lost their loved ones and very few got their loved ones back. and then the civil war era was very hard for every women, men, and child. To claim that the Civil War was unconnected any war before or since is an argument this overlooks many of the continuities of time displayed in a history of warfare. Certainly it can be claimed to be the first type of war in several of its features, but entirely different isolates it from this history and leaves out very important aspects of it.Citation* The American Civil War. 123helpme.com. N.p., n.d. Web. 2 Feb. 2013. .* Civil War Trust. Civil War Lesson Plans Southern Life during Civil War. Civilwar.org. N.p., n.d. Web. 2 F eb. 2013..* Stoddard, Brooke C., and Daniel P. Murphy. Family Life during Civil War. Netplaces.com. N.p., n.d. Web. 2 Feb. 2013..* Slipp, Naomi, ed. Unpacking Feminist Content in Lilly Martin Spencers War Spirit at Home. WordPress.com. N.p., 17 Dec. 2009. Web. 2 Feb. 2013. .* Women and Children at Home. Ket.org. N.p., n.d. Web. 2 Feb. 2013. .* STATE HISTORICAL SOCIETY of MISSOURI RESEARCH CENTER ROLLA, ed. Tallaman- Brown Family Papers. Ozarkscivilwar.org. N.p., n.d. Web. 2Feb. 2013. .* Impact of the Civil War on the Tennessee Homefront. Liberary.mtsu.edu. N.p., n.d. Web. 2 Feb. 2013. .* Taylor, Amy Murrell. Family Life During the Civil War. Encylopedia Virginia. Ed. Brendan Wolfe. 2 February 2013 Virginia metrical unit Humanities 6 feb 2012

Attracting and Retaining the Best Employees

How many of each type of therapist depart the caller-out need? Can not estimate the amount of facultying needed to staff the therapist do to patients needs, without number of patients. b. How give it prevent therapists from burning out? Cross training per therapists unlikely to be burnout since they atomic number 18 floating among the five nursing homes. c. How can it retain experienced staff and still limit be? Job analysis Job description Job specification Recruiting Degree Employee training By religious offering the employee benefit package will still limit company cost d.Are promotions available for any of the staff? What is the career ladder? Performance appraisal or evaluation is used to provide employee with performance feedback, to take care as a basis for distributing reward. e. How will the company manage therapists at five different locations? How will it keep in touch them (computer, voice mail, monthly meetings)? Would it make more sense to have therapists repre sent permanently at each location rather than rotate among them? They will keep it touch by iphone, computer e-mail, text messaging, morning appointments assignments. No, it will be more cost affected for the patients needed. . How will the company justify the travel costs? What other expenses might it expect? By filled out a traveling expense report employee will be reimbursement at the rate of . 27 cent a mile dependant on appointment schedule. It will consist of the following Date Patient put forward Arrival time Department time Mileage Using company vehicle has the expense of redress and maintenance. 2. Prepare a plan for the New Therapy Company to present to the nursing homes. Human Resource training Forecasting the human resources that a firm will need and those that it will have available for the follow out to match supply and demand.Job analysis determining the exact nature of the positions Recruiting attracting people the apply for position weft Choosing and hiring the most qualified applicants Orientation acquainting new employees with the firm Compensation rewarding employee effort through fiscal payment Benefits providing rewards to ensure employee well-being Training Development teaching employee new skills, new jobs, and more effectual ways of doing their present jobs Performance Appraisal assessing employees current and potential performance levels

Marketing Mix Essay

Broadly speaking, in order to maximise profits, varied riotouss use distinct scapes to perform strategy and decisions, such as SWOT analysis, PESTEL analysis and merchandising concoction analysis. In terms of the merchandise alloy, as an important concept in the subject of blood studies, it refers to a balance between the four main agents of trade is needed to carry reveal the foodstuffing strategy. It consists of the 4ps harvest-tide, price, forward motion and hind end (Marcouse and Surridge et al., 2011141). Firms preempt build an effective marketing strategy by using the marketing premix as a tool, and it is possible that business ordain fail if the marketing mix is not correct. The head of the essay is to analyse constituents of the marketing mix. Initially, it entrust discuss four agents, which atomic number 18 the harvest-tide, price, place and promotion respectively. Then, it will evaluate the roughly alert component in the marketing mix, which is the product.The first component of the marketing mix is the product. A product is a good or service produced by a business or organization, and made avail able-bodied to the public for consumption (Ashwin and Merrills et al., 2008). Each product has a divergent feature, which could be the uncomparable swaping points of them. Roams and Cota (2008152) attempt to define this term is, A rum selling point (USP) is a unforesightful statement that explains why a customer should buy from you instead of your competitorsin. For example, Apple Corporation has a unique and independent operation system for their iPhone.It has been argued that there are three levels of product, first of which is core or generic product (Levitt, 1986361). This is the basic and general physical product, in some other words, it is the product that has minimum features and the consumer would expect it to have. In a microwave oven example, it should have enough space inside to put food and it would be judge to work effectively. The second level of the product is known as actual or tangible product. This is, real and physical property of the product. Young (2008130) suggests this level of product will contain the products name, style, dent name, label, packaging and quality level. This level of product endures a material and a clearer image of the product to customers. The adjacent and last level is called augmented product. Leader and Kyritsis (199012) explain this product provides privileges and additionalservices to the consumer it also can reflect the several(predicate)iation of the product. For instance, services such as free delivery, discounts and additional purchases.The second element of the marketing mix is price. There are two main factors can determine the price of product, which is price breeze and price strategy respectively. Blythe (2012154) examines the elasticity of demand will illustrate that different categories have different purpose of sensitivity when the price cha nges. Consequently, it could help sloppeds make a better decision when they set the price. Thompson and Machin (200365) support that, a business must know how responsive their products are to price changes so that they can assess the electric potential impact of, say, special offers or a price increase.The next factor is the pricing strategy. Also, it is more(prenominal) imperative than price elasticity when firms make their price decisions. Firms use a serious of pricing strategies, however, the pricing method of cost plus is used some commonly, which is the basic form of all pricing decisions. It refers to a business calculates the average cost and then add a mark-up to the final selling price. Ashwin and Merrills (2008347) point out another price strategy is called discriminatory pricing this means a firm set different price for different target groups. As the description from Thompson and Machin (200365), discriminatory price refers to different price is aerated to different group people at different times. For instance, a cinema charges a different price for students and adults. Besides, it charges different for daytime and evening showings as well. In addition, psychology-pricing strategy is also used preferably frequently in supermarkets. For example, Morrisons sell a bottle of milk 1.99 rather than 2, hence customers will perceive the price as being lower. Levitt (1986) argues discriminatory pricing mainly relies on emotional responses from the consumer.The leash component in the marketing mix is the place. It concerns the agency in which a product is distributed. Stimpson (200516) points out the place decision involves making the product or service available toconsumers in the approximately appropriate way. Distribution channel as the most important factor could affect the decision of the place. There are numbers of factors can determine how the product is distributed. Blythe (2012173) suggests one of them is the marketing aim. The increasing scale raised endeavour intends to expand as wide a distribution as possible. Furthermore, legal restrictions should be regarded as well. stone (2001) states there are numerous products are not permitted to sell in some places. For instance, it is forbidden to sell the alcohol at the petrol station.In general, direct distribution, retailers, wholesalers and agent are four core transmit of distribution. Direct distribution is the producers sell products to customers directly without intermediaries. Blythe (2012175) explains this, direct distribution channels are typical of individualised services such as hairdressing. For retailers, it is an organization that offers goods to customers. Tesco and Wal-Mart, for example. In addition, Koter (2005) describes that, in many market, wholesalers act as a tangency between producers and consumers. Wholesalers usually buy goods from manufacturers then sell goods to the final consumers or retailers. In contrast, agents do not truly purchase goods they only help manufacturers to sell. Thompson and Machin (200380) claim that, agent never actually owns a product, they usually connect buyers and sellers and manage the transfer of the good.The final element in the marketing mix is promotion. Promotion is not only advertising but also a communication tool between producers and consumers. promotion is about communicating with customers and potential customers (Ashwin and Merrills et al., 2008331). Promotion is essential for a product because it is able to increase the demand for products. Young (2008) suggests promotion can raise emotion, concern or awareness for products or issues. In addition, promotion can protect and preserve the market share as well.The methods of above the term and below the line are two main types methods of promotion. As for above the line promotion, it refers to a firm uses the advertising media but does not has direct control. The most recognizableface of advertising is television. Because of it can provide the introduction of product with colorful images. Wolinski and Coates (2008373) state that, television has the advantage of being memorable, as it can give birth both moving images and sound. Thompson and Machin (200374) examines the below the line promotion includes promotional media over which the firm has control. For example, personalized selling, it means a salesman or a sales team who regularly visits consumers in person.Having introduced each element of the marketing mix, the essay will now evaluate the most crucial element in the marketing mix product.There are two principal reasons for product as the most important element in the marketing mix. First of all, product as the key component makes the entirely process of the link between customers and producers possible. Amount of sales promotion and price reduction will not help an enterprise to achieve their market target if the product is not appropriate and attractable. Stimpson (200524) agrees with this view that, a balance and incorporated mix is essential, but without a product that offers customers real and distinctive benefits, even the best-laid marketing plans can be wasted. In the mean time, Kazmi (2007), in her work, Marketing Management, suggests that the product or service is the most vital element, without a good product, you have nothing. Furthermore, Adcock and Halborg (2001) sustains that the attention of customers will be attracted if a firm can violate a high quality product, hence, the profits that the firm makes will increase. As a result, the potential for business success is significantly enhanced.The second reason is that products enable to decide a firms profits, sales, market share, image, reputation and stature. Additionally, product can also determine the scope and direction of a companys activity. Product acts a heart in the whole marketing mix. Most of the scholars support that view. Stimpson (200524) points out that, the product is usually considered to be the most important component of the marketing mix. Stone (2001) believed that in most case the product itself is the key to a successful marketing mix. However, there will be instances that when other components dominatethe marketing mix. Wolinski and Coates (2008346) argues that, At a festival, only one type of bottled water force be available, so the place is the most important factor. In contrast, Baker (1991) claims when consumer with limited money might choose the product with the lower price, this is due to consumer has insufficient resources to purchase additional products. In this case, price is the most significant component.To recapitulate, the essay has introduced and analysed four elements product, price, place and promotion in the marketing mix. Marketing mix as a tool is able to help firms make efficient business plan and strategy. Each element is playing a very vital role in the marketing mix. Furthermore, the essay has identified the product is the most crucial pa rt since the product is the key component linking between the producers and consumers. It can be reason that all the elements in the marketing are essential and necessary, while in the most case, product is the most essential component in the marketing mix. An enterprise should coordinate and integrate the four elements so that the firm can build an efficient marketing strategy and achieves more profits as possible.Reference nominateAshwin, A., Merrills, S. and Thompson, R. 2008. Collins biz/ed AS business studies. capital of the United Kingdom Collins Educational. Baker, M.(1991) Marketing, An Introductory Text, 5th edn. London Macmillan Education Ltd. Blythe, J. 2012. Essentials of marketing. 5th edn. Harlow Pearson.Felina C. Young and Cristobal M. Pagoso. 2008. Principles of Marketing 1st edn. Manila Red Book Store.Kotler, P. 2005. Principles of marketing. 4th edn. Harlow, England assimilator Hall/FinancialTimes.Leader, W. G. and Kyritsis, N. 1990. Fundamentals of marketing. Ne w edn. Cheltenham Stanley Thornes.Levitt,T. 1986. The Marketing Imagination. New York Free express.Marcouse, I., Surridge, M. and Gillespie, A. 2011. Business studies for A level. Abingdon, Oxon UK Hodder Education.Ramos, A. and Cota, S. 2008. Search locomotive Marketing. New York McGraw-Hill.Stimpson, P. 2005. Place. Business Review, 114-16Stimpson, P. 2004. The Product Decision. Business Review, 111-24Stone, P. 2001. Make Marketing Work for you. Oxford How To Books.Thompson, R. and Machin, D. 2003. AS Business Studies.1st edn. London Collins EducationalWolinski, J. and Coates, G. 2008. AQA AS business studies. 2nd edn. Deddington, Oxfordshire Philip Allan Updates.a

Answering Question Number One

Go fore Enterprises go forthed as a order and made itself famous through its queer metal toys. The connection was able to establish a national reputation for their product. Its strength lies in having a manufacturing ground which produces the toys. However, as disceptation intensified, the companion thinkers decided to overhaul the system and to go for more profit.This re-invention of the telephoner was successful but only for a time. The atmosphere changed and soon the company found itself wondering where to start again. Go Ahead Enterprises evolved from a manufacturing organization into a marketing one. This made the significant over-turn of the company, which sadly, was an unforeseen self-destructive path.The company reduced its number of employees and moved to the city where it could market toys. It has stopped manufacturing its own metal toys. It interchange its manufacturing plant. This decision was a critical one since the company never realized its important resourc e- the plant itself.Having a manufacturing plant is one key for sustainability. Plus, the company is sure that each metal toy manufactured is at its best. Quality is assured. The demands or orders for the products can be handled easily since Go Ahead Enterprises supervises its own operation. Selling the manufacturing plant was an unwise move.Losing a great deal number of people is also critical since they are the companys best asset. Letting go of competent and trained staff or employees is a impairment to the company, too. People are one great resource that brings additional investments and profit. However, cutting knowledgeable and skilled employees pip from the company may also result to downfall.The companys big bosses decision to source alternatively of manufacturing its own metal toys became a major disappointment in the long run. Go Ahead Enterprises created a ecological niche for itself in the market. Changing the position of that niche affects the company. What Go Ahead Enterprises did was to create a nonher niche for itself by turning into a marketing company. It used to produce metal toys under its brand name. only if since the big bosses decided to make a complete overhaul, the company lost its niche as the maker of metal toys.The company leaders decision was enough to ruin the company unintentionally. On organisational level, they have induce the change. What they failed to see is the long-term effect of that decision. They truism profits coming in like never ahead. still an initial success is not a guarantee of future sustainability and growth. The company leaders never saw that right and noble decisions may sometime lead to a bitter path. They should have seen the consequences first before jumping to conclusion and endanger the companys growth, position in the market and quality of products.On the other hand, environmental factors do play a big part. Globalization floods the market with cheap products. This resulted to steeping competiti on and fight for consumers favor. Globalization made the market more diversified with more choices and alternatives. The consumers are left confused, addled and happy.The consumers are happy because influx of goods means affordability. They get to choose the products which suit their purse. Yet, cheap goods are sometimes made of inferior quality. Satisfaction is still an issue. There are consumers who still opt to buy brand products even if it is priced higher than the usual ones. Better to spend much than to be sorry, so they say.Go Ahead Enterprises banked on globalisation and joined the bandwagon to keep itself on top of the game. It imitated other companies which are also changing their companys course to accommodate changes. The environmental change brought by globalization has transformed, but not necessarily improved Go Ahead Enterprises.Losing the companys niche, its manufacturing plant and its key people brought the company lower than what it used to be. Go Ahead should h ave maintained its manufacturing and strengthened its niche in the market. The leaders should have come up with more strategies rather than adopting a strategic plan, which in the end, brought more disparage than profit.The company must reduce on its vision and keep the main topic the main thing (Hybels 2002). In this case, Go Ahead Enterprises fate will be on its feet again if it will re-align its strength, assets, priorities, and focus on the main thing. It may not be money or profit but company reputation and sustainability.List of ReferencesHybels, B. 2002, Courageous Leadership, Zondervan Publishing, Michigan.